First impressions count…

When we walk down the high street or visit a retailer online, we make split second decisions as to whether we step foot in the door or make the all important second click on a website. Dental practices are no different to any other business, they must compete for patients like a high street shop competes for its customers.

So where should your patient journey start? We believe that the patient journey starts even before a customer sets foot in your business and this is why as much thought and consideration should be put into designing outdoor signage and immediate reception areas, as is given to ergonomics in the surgery or workflow in the decontamination suite.